yue zhao

Hi, I’m Yue, a senior product designer with 8+ years of experience designing B2B, B2C, SaaS, and internal platforms. I work across the product lifecycle, from strategy and discovery through launch, iteration, adoption, and growth.

I’m drawn to complex problems where the path forward isn’t obvious. I bring design into discovery and strategy, make sense of ambiguity, and turn it into products that feel simple, thoughtful, and human while creating meaningful business impact.

Before product design, I spent a decade in architecture and lighting design, where I learned to balance big-picture thinking with attention to detail and design within complex systems. That foundation still shapes how I work today. My work earned recognition including Lighting Magazine’s 40 Under 40 North America.

Outside of work, you’ll find me hiking coastal trails with my family, practicing Pilates, or tending to (too many) plants.